Life is Short
Own a Hotel
Helping investors turn their dreams into reality by owning and operating a hotel
I support 7- to 9-figure investors, many of whom are new to hospitality, in owning, opening and managing hotels through tailored advisory, consultancy, and actionable tools and checklists.
You might be:
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Already owning an asset or leading an investment firm, looking for a long-term alternative investment.
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Having a solid concept in mind and seeking expert advice, a sounding board, and consultancy to bring it to life.
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Dreaming big but needing clear, actionable steps to turn those dreams into reality.
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Already a hotel owner in need of a full review of the existing set-up with the goal to raise it to the next level.
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In the process of setting up a hotel, wanting to ensure you’ve covered all bases and can confidently collaborate with designers, architects, and project managers—avoiding costly mistakes, delays, and unforeseen expenses.
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An investor new to hospitality, excited for a fun, exhilarating investment with the bonus of bragging rights.
No matter your background, I specialize in making your dream of owning a hotel a reality.
Services
Advisory
Receive expert guidance at any stage of your property journey. Whether you need to refine your concepts, develop strategy, create business plans, establish timelines, or determine the type of hotel, we can deep dive into every detail.
Technical Standards Checklist
A complete guide outlining generalized technical standards and recommendations, including legal and health & safety guidelines. This ensures you can communicate effectively with architects and designers, reducing back-and-forth discussions and saving valuable time and money.
Additional Services
For those seeking full project management, I collaborate with industry experts to offer a comprehensive suite of services, including branding, design, full business plans, social media, marketing, and sales strategies.
Consultancy
Comprehensive support from concept to opening. I’ll help coordinate, manage, and streamline your entire process, or focus on specific areas of your project.
Critical Paths
A division-by-division, position-by-position task list with an adjustable timeline to ensure a smooth hotel launch. This tool frees up your team to focus on creativity and forward thinking, without the need to constantly remember tasks—essential for a successful launch.
Coaching Services
I also offer coaching for mid-level management, helping the next generation make informed career and company decisions. If this sounds like something you need, contact me for special income-based rates—my way of giving back to the wonderful hospitality community.
Who I am
I help 7- to 9-figure business owners, many of whom are new to hospitality, navigate the journey of owning a hotel. With AI and automation reducing jobs, and more people having both time and resources to travel, the hospitality industry presents an exciting investment opportunity. Why stay in someone else’s hotel when you can stay in your own? Owning a hotel can be demanding, but it’s also incredibly rewarding—and I can help reduce the work so you can focus on the fun.
Over the last 30 years I’ve worked with and managed luxury and lifestyle hotels across four continents with renowned brands like Hyatt, Four Seasons, EDITION, Campbell Gray, and Nobu.
I’ve been involved in hotel openings from the initial concept to completion, collaborating with designers, architects, and project managers to turn dreams and visualizations into fully operational properties.
I am here to guide you through the process of owning your hotel and making your vision a reality.
Testimonials
Edwin made a significant and positive impact on the success of the Stella Maris project in Ibiza, our 300 room conversion to a luxury hotel . His dedication and involvement in the planning, pre-construction phase, and eventually finalizing the project plans in a year and half time span were instrumental in ensuring everything ran smoothly and successfully. Coordinating such a large-scale project requires strong attention to detail, excellent organizational skills, and the ability to collaborate effectively with various stakeholders. Thanks to his efforts, the project planning phase was completed not only on time but also with a high level of professionalism and quality.
Bas and Corine Rasker
Owners and developers, Stella Maris Ibiza Hotel Conversion
Edwin is an exceptional hotelier whose passion and expertise have made him one of the most respected leaders in the hotel industry. I have had the privilege of collaborating with Edwin on multiple hotel openings in various capacities. While his business acumen is unparalleled, it is his remarkable ability to hire and nurture talented teams that truly sets him apart. Edwin’s leadership has consistently led to successful openings, as he builds teams with a strong culture of genuine guest care. This culture ensures the delivery of personalized luxury service, leaving guests with a sense of belonging and a desire to return. Any owner or developer would be fortunate to have Edwin on their team, as his contributions are invaluable to the success of any hotel project.
Sarah Rayner
Vice President, Global Brand Operations EDITION
Edwin is a one off in our industry. He’s a renowned hotelier with deep operational experience but has a clear vision how to tailor unique concepts and spaces in any environment.
His passion for hospitality is infectious and his teams have followed him when he has undertaken new projects and executive roles and this is rare in modern day hotel-keeping.
I would thoroughly recommend his services.
David Taylor
CEO - Lore Group
We asked Edwin to help build a strategy for the development and execution of a new hospitality concept in Ibiza. Edwin proved highly valuable in creating a roadmap, identifying key partners, and was full of ideals for how we could best realize our vision.
Richard Cook and Fernando Evole
Owners and developers, Terranova
Edwin is a rare one of a kind industry veteran, a ‘lead by example’ motivator and a wealth of knowledge and inspiration when it comes to planning and opening hotels and leading teams to success. His guidance through pre-opening, hiring, training and operations at The London and Barcelona EDITION's was second to none. He understands all facets of the business with a strong operations, food and beverage and sales and marketing focus. Any brand, investor, operator or developer would be lucky to have him on their team.
Ben Pundole
Former VP Brand Experience and Development, Ian Schrager / EDITION Hotels
I had the pleasure of working with Edwin in the planning, launch and operations of the London EDITION hotel. Edwin’s passion for hiring and developing people that fitted both the location, concepts and brand was of the highest quality, as well as creating and developing experiences and brand standards which ultimately led to outstanding long term business results for both the hotel and the EDITION brand.
Jon Dawson
Chief People Officer, The Lore Group
I worked with Edwin in both Barcelona and Ibiza. During the seamless opening of The Barcelona EDITION, Edwin demonstrated exceptional leadership by embedding a strong culture into every aspect of the hotel’s operations. His strategic approach to aligning people and business goals ensured our teams were well-prepared and motivated from the start, positioning the hotel among the top 5 Luxury Marriott hotels in Europe within its first year. At Nobu Ibiza Bay, Edwin's vision and meticulous planning revitalized the hotel, embedding the brand's culture deeply into the guest experience and fostering high-performance teams that elevated the property as a standout destination in Ibiza’s luxury market. Edwin is a truly strategic leader, consistently driving remarkable business results through his ability to integrate culture, people, and vision.
Anais Gonzalez
Regional Director Human Resources Europe, Six Senses Hotels & Resorts
I had the pleasure working with Edwin on various hotel projects on the OS&E procurement, where we managed the end-to-end process of planning, budgeting, purchasing , shipping, and handover. He not only has a terrific knowledge in all aspects of the hotel pre-opening operation. Most important for me being an OS&E expert, he really understands the importance of the OS&E process , which is instrumental for a successful hotel opening. Edwin is an expert in planning the OS&E handover , from the logistics to the installation on site. His ability to identify key issues and provide innovative solutions on the projects we worked on together was impressive.
Christopher Weitkemper
Director, Luxury Brands Marriott Hotels, Global Procurement
Opening a luxury hotel alongside Edwin Kramer in 2018 in Barcelona was a transformative experience. His ability to combine a clear vision with meticulous attention to detail ensures a project reaches its highest potential.
Edwin’s strategic foresight and profound understanding of the luxury market were pivotal in creating a property that exceeded expectations. From the earliest planning stages to the grand opening, his leadership and dedication were evident at every step.
For asset managers, hotel owners, and luxury experts, Edwin is the partner you need to turn bold ideas into exceptional realities. His vision consistently elevates properties to the pinnacle of luxury hospitality.
Patricia Fernandez
Director of Sales and Marketing, EDITION Hotels
I've had the pleasure of working with Edwin Kramer on several new hotel projects during our years together at Campbell Gray Hotels head office, and his expertise has been invaluable every step of the way.
Edwin has an impressive understanding of all facets of the business, with particular strengths in operations, food and beverage, and sales and marketing. His wealth of knowledge and inspirational approach to planning and opening hotels, as well as leading teams to success, is truly commendable.
He’s a natural team leader, effortlessly managing pressure while remaining approachable and collaborative.
Edwin is an exceptional partner to work with and a real asset to any project.
Wayne Latham
Owner eggprocurement, formerly FF&E and OS&E Procurement, Campbell Gray Hotels
